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Citation1. We design new cameras through sheer devotion.* Ils essaient de créer de la synergie entres les ingénieurs sur les produits Ricoh GR et Pentax mais veulent que les identités GR et Pentax restent distinctives.
It is our intention to produce cameras that will be the preferred choice for photo enthusiasts, becausewe love photography and have an in-depth knowledge and understanding of cameras.
2. Our goal is to produce cameras with the power to capture images that allow for direct communication with the subject.
We intend to design cameras that create memorable images, that make us feel as if we're connecting directly with the subject, capturing our imagination and captivating our senses.
3. We design cameras that allow our users to enjoy all the processes involved in taking a picture.
We pursue every essential element involved in the joy of photography. From looking through the viewfinder to composing the image, focusing on the subject and releasing the shutter.
4.We pursue a level of quality and performance that can't be measured by numbers alone.
We produce our cameras not only by pursuing higher performance based on numerical values, but by integrating our designers' sensory feedback into the design and development.
5.We respect and value the photographic experiences of our users and view this as an invaluable asset.
We want to share all the inspiring experiences of our users, from the hardware to the shooting processes, creating and viewing the images.
Citation"Because of the great success of GR, we now have a nice chance to invest in the Pentax revival. So don't misunderstand, we are really committed to both brands. Ricoh Imaging is not afraid of the challenge, but we also recognize that we don't have unlimited time".
"We are not in a hurry, but the longer we wait, the fewer opportunities we have. Therefore, we should not rush, yet at the same time, we must hurry."
Citation« Grâce au grand succès de GR, nous avons désormais une belle opportunité d'investir dans la renaissance de Pentax. Ne vous méprenez pas, nous sommes vraiment engagés envers les deux marques. Ricoh Imaging n'a pas peur du défi, mais nous reconnaissons aussi que nous n'avons pas un temps illimité », ajoute Saiki.
« Nous ne sommes pas pressés, mais plus nous attendons, moins nous avons d'opportunités. Par conséquent, nous ne devons pas nous précipiter, mais en même temps, nous devons nous dépêcher.